target audience for this advert:
the target audience for this advert is men around 25 above to 40 i would guess because james franco is in his 30's which makes him suitable to play this role

denotation:
hes a man
hes wearing a suit
hes the main and only character

conotation:
-suit could suggest wealth and shows his status
-when he says your coming with me it could mean a situation has happened and that hes gonna run and he want you to come
-this advert is aimed at men but you could say it is also for women because of the words and actions he uses you could say that the perfume attracts women
-the storyline is based on james franco

describtion:
the advert uses different type of shots such as close up, mls, ls,and so on
the advert is made at night
james franco says parts of the lyrics before the actual song sings it
in the ad he says "when the world is changing... i will be the same" which this is talking about the perfume hes saying when we progress with the world the perfume will stiil be the best and will be orginal and the same