this advert was made to scare smokers and to show the facts about smoking to them thi advert is not only aimed at smoker its also aimed at older teens to show them that smoking isnt cool but it could end up killing you. this advert got given bad feedback because it was too shocking and frighting but i personaly think it pretty good because that scared feeling is telling you not to smoke or you will end up like the man in the picture

denotatons:
-a man who has a hook pulling his lip
-fish hook
-the man looks ill
-has a fact underneath the man
-looks like hes had enough
-you can see it was made by the NHS

conotations:
-it say get unhooked which can link in to be being addicted to cigarettes
-man looking ill can link in to him being an smoker whos had enough (the eyes give a kind of clue to it)
-the fact is there to make the reader think & beware of the consiquences of being a smoker
-the hook is symbolising the addiction so its pulling him to take another one

what does the picture represent:
the picture represents smokers who are addicted to cigarettas and how they can quit by calling or visiting the website